![]() Newsletter of The Tarot School
http://TarotSchool.com ISSN: 1529-0565 Vol. 8 #8 / October 1, 2016
In this Issue: - Welcome
- Tarot Tip: 13 (Busted) Tarot Myths
- Tarot School Aphorism
- What's Gnu? - Guest Article: The ‘Other” Oracle Card – Lenormand and Semiotics
- Best Practices: Marketing Online – Putting Your Best Face Forward
- Upcoming Events Welcome to a new issue of Tarot Tips!
And a special welcome to our new subscribers.
![]() October has arrived and it typically means a busy season for readers. For many of us during this month we celebrate Halloween/Samhaim. If you’ll be reading at parties, you might be interested in an article on the Tarot School website: 22 Suggestions for Offering Readings at Parties, Expos & Psychic Fairs. It’s full of great tips! We have two special guests participating in this month’s newsletter. Arwen Lynch-Poe has contributed a Tip on busting popular myths around the tarot, and Monica Bodirsky takes a loving look at Lenormand. The Best Practices column talks about putting your best face forward in your marketing efforts, and we have news of an upcoming Tarot School Intensive on the Court Card Array. Psych-Wise is taking a break this month as Elinor has been overseas teaching at a major Gestalt conference in Taormina, Sicily. But be sure to check out the What’s Gnu? column for news of her brand new book! And one more thing...
![]() We'd like to take a moment to mark the passing and celebrate the life of K. Frank Jensen of Denmark, a legend in the tarot world. A tarot researcher, author and archivist, his epic tarot card collection is believed to be the most complete in existence. To find out what happened to it, read Lyn Howarth-Olds' memorial post on Mary K. Greer's Tarot Blog at: https://marygreer.wordpress.com/2016/09/14/in-memoriam-k-frank-jensen-1933-2016/ We had the good fortune to meet Frank at a World Tarot Congress back in the '90s. We remember his delight in sharing his knowledge. A true Tarot King, he will be missed, but his legacy lives on. With love on the tarot journey, Ruth Ann, Wald, Gina & Elinor
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13 (BUSTED) TAROT MYTHS
by Arwen Lynch-Poe Here’s an Arwen secret. I do not like the rules that I can’t understand. To that end, I never liked all the do’s and don’ts of Tarot that I kept hearing. Such as: • Do wrap your cards in black silk ONLY. • Don’t buy your own cards. In fact, I wrote up thirteen Tarot myths and busted them. MYTH #1: The Age of Tarot Tarot has been rumored to be as old as the pyramids and connected to Egypt but there is no solid fact for that. This rumor seems to have begun along with the first mention of Tarot as a mystical tool by Antoine Court de Gebelin. De Gebelin was a French occultist who linked Tarot to ancient Egypt in his book published in 1781. Many other major influences in Tarot also followed de Gebelin. This included names like Eliphas Levi, Arthur Edward Waite and even Aleister Crowley. There simply is no factual basis to this thought. There is evidence of cards being used for divination as early as 1540 in a book called The Oracles of Francesco Marcolino da Forli. And Casanova noted in his infamous diary that his Russian mistress often did divination with a deck of playing cards. What we do know is that the first deck can be traced to Italy in the 15th century, between 1410 and 1430 in Milan, Ferrera or Bologna. This first deck was when an artist added trump cards, “carte de trionfi” or “triumph cards” featuring faces of the Visconti and Sforza families as a wedding gift. MYTH #2: The Gypsies invented Tarot Historical evidence and Gypsy tradition indicates that their point of origin was somewhere in India or Egypt which precludes them from inventing Tarot. However the nomadic nature of the Romany did help spread the Tarot. An interesting Romany timeline can be found here: http://grthm.natt.org.uk/timeline.php . MYTH #3: Church banned Tarot cards This is somewhat the truth. The Catholic Church actually banned Tarot cards, along with playing cards (known as the “Devil’s Picturebook”), dice and board games in the 16th century primarily because they could all be used for gambling, and not because of some magical secrets. The Christian Bible has passages against divination of any type. A much used passage is Deuteronomy 18:10-12. MYTH #4: You must be psychic to be a Tarot reader Patently false. I happen to be a psychic reader but I know plenty who are not who are excellent readers. I believe that everyone has some psychic abilities but most of us close ourselves off to them early in life due to the popular but oppressive thought that it is of the occult. I also think this myth has basis in others trying to keep others out or make Tarot some ooky-spooky mystery cult. MYTH #5: You are doomed by what the Tarot cards say. Again, a falsehood-- a very very dangerous one in my opinion. If you go to a Tarot consultant who tells you something the cards say is set in stone, I want you to do two things. One, laugh in his or her face. Two get up and walk away and never go back. The cards are a way of looking at patterns in our lives and tendencies. Think of them as a map for the journey of life. If you were in your car and the roadmap said “Bridge out ahead” would you keep driving? I didn’t think so. It is the same for the cards. If something dire is in the future, you have all the tools to make changes now to redirect that energy. Certainly if a Tower event is in front of you, you may not be able to completely alleviate that eventual collapse, but you can certainly start climbing down so you don’t have quite as far to fall. MYTH #6: Only you can touch your cards. This is not true, but some consultants prefer to be the only ones to handle their cards. This is due to the energies a person has. It can also be due to the fact that some people are very hard on the cards physically. And sorry, but some folks don’t think about what was on their hands before they touch the cards. Jelly and butter do not go well with pasteboard. I normally let others handle my cards, but I also have specific decks relegated to public use. I also cleanse and clear my cards on a regular basis. MYTH #7: You must wrap your cards in black silk and keep them hidden away. This myth probably comes from a practical teaching from the Dark Ages when you could be burned at the stake for being a heretic and a witch. There is no basis in fact for this. I have over 450 decks and none of them are wrapped in black silk. Well some are wrapped in silk but I prefer colors. True story, my mother’s scarf is in use as a Tarot wrap. She would have loved that! Some of them are hidden away but that is because I can’t figure out which box they are currently packed in. MYTH #8 You must receive the cards as a gift. This one makes me laugh. I’d be a sad Tarot collector if this were true. This, I think, ties into the Wiccan tenet of not haggling for your tools. However, I have bought the majority of my decks (although I am always open to receiving gifts hint hint wink wink) and have not had any problems other than when I bought a deck I simply didn’t like. MYTH #9: You should not read your own cards. This has basis in truth but not because it is bad luck. Truthfully, reading for yourself is difficult because it is hard to remove yourself from what you want the cards to say. I often have others read for me because of this. Getting out of your own way is not easy. However I can and do read for myself! I would recommend using the cards for self-introspection rather than divination. I have spreads specifically designed for that use. MYTH #10: The Tarot is always right. Wouldn’t this be fabulous if it were true! Sadly, just like the fishing tales, not everything you hear is fact. As I said before, the Tarot predicts possibilities and points out tendencies. Free will comes into play as does informed choice. The minute you lay the cards out, you are changing your future because you are looking ahead. Go back to that driving analogy. When you look at a map, you are changing your path because you are making informed decisions about which way to go. MYTH #11: You must have set rituals to read properly. I actually do have a few set rituals but that is for my own benefit, not the cards. I have a set way I shuffle and cut as well as a set way I read. The only need for this is my own need to do things a certain way. In my chat with other readers, it seems many of us have rituals that put us into the right frame of mind to do a reading. MYTH #12: There is only one way to interpret the cards. And it would be so nice if this were true! Everyone would have one meaning. Then again, that’s not such a good thing. Groupthink is a dangerous thing. Not only does it takes away diversity, it also eliminates the personal touch. Luckily for us, the Tarot cards are tools that help you access your intuition or, perhaps, the collective unconscious. Each card’s meaning comes into play with the card next to it which can alter the interpretation. I can read the same card for six different people and depending on what is around that card, the meaning will change. One thing I teach my students is that symbols don’t mean the same to everyone. A dog may mean companionship and unconditional love to you while someone who was attacked by a dog could see it as a danger sign. MYTH #13: The Death card means someone is going to die! Absolutely not. It *can* mean physical death, but in my thirty plus years of reading, Death usually means painful change in the querent’s life. This is actually one of the few cards that I consider unavoidable because when change is necessary, you have to do it or suffer the consequences. Have I actually seen death in a Tarot reading? Yes, but it was not the person I was reading for. It was a relative they needed to visit—an elderly relative. ============================================================ About the Author: Arwen Lynch-Poe is the past president of the American Tarot Association. The Fairy Tale Lenormand (art by Lisa Hunt) has recently been realeased by US Games. She is presently working on an oracle deck by another artist for US Games. Check out her blog and YouTube channel. Blog: http://tarotbyarwen.com/blog/ YouTube: https://www.youtube.com/arwen61 Tarot School Aphorism ![]() ![]() DOMAIN NAME SCORE!
The Tarot School's Monday night Tarot Salon has a new, cool and easy-to-remember domain name! http://tarot.salon ELINOR'S NEW BOOK! Dr. Elinor Greenberg is psychology consultant to The Tarot School, a regular contributor to this newsletter, and a Readers Studio favorite. Her new book, Borderline, Narcissistic, and Schizoid Adaptations: The Pursuit of Love, Admiration, and Safety, is a much needed resource. She’s able to take a complex subject, explain it clearly, and even have some fun. Robert M. Place, renowned tarot deck creator, author and scholar, designed the fabulous cover. ![]() createspace.com/6519950 (Code #AFWRKHX). Also available on Amazon and Amazon Europe. Congratulations, Elinor! ✨👏 Guest Article by Monica Bodirsky, BDEs THE 'OTHER' ORACLE CARD Lenormand and Semiotics Semiotics or sign making as meaningful communication is vital to me as an artist and cartomancer. When creating any visual art or design, I need to ensure that I am communicating as clearly and effectively as possible to a diverse range of people. When I travel, I note whether street signs are clear or if red always means no and green, yes. Even though the washroom signs can be confusing when I’m not wearing a skirt or dress, I generally find my way around thanks to the image, especially when I have no idea what the word for woman is in a multitude of languages. Despite small differences, I am grateful for the universal language of symbolism to help me navigate internationally, and locally as well. One example of a symbol I enjoy in my own neighborhood appears on a lawn sign I pass daily on my way to the subway. It depicts a stylized silhouette of a squatting dog, who is clearly defecating. The dog is portrayed in the center of a circle with a red line surrounding it, and through it, an emphatic red diagonal line. I grasp this image faster than words and it inspired me to think of all of the other pictographic lawn signs that might be equally valid: loose garbage with a single diagonal red line through it, obnoxious people, a leaf blower, and anything else that may irritate you or me. Our ability to use non-verbal communication effectively was crystal clear with this sign. American philosopher and writer Susanne Langer (1895 -1985) proposed a distinction between verbal discursive presentational symbolism, and, non-discursive visual symbolism. She was one of the first female philosophers and she specifically explored art as a means of conveying human emotions as well as the need to create meaning through symbolism. Langer’s research has helped me forge a link between psychology and cartomancy, and I also apply her philosophies within my own art practice. I agree with her theory that symbolism and art are a means of self-expression and a way to seek meaning in our lives. I am also sessional faculty in the design program at OCAD University in Toronto, and ‘Experience Design’ is the class I teach during the winter semester. It is primarily for designers who create material goods but it is a contextual theory course in which we discuss visual media that ranges from brand appeal in advertisements to iconography as a means of communication. We talk about the power and influence of symbolic imagery and how, as a society we quickly assimilate and respond to these concepts. The underlying objective of this class is to gain an understanding of the way objects are designed to have an immediate visual impact within a socio-political, cultural and economic context. The students’ assignments include making short autobiographical videos, and, it is amazing to see their immediate grasp of visual icons. Langer’s theory, this class and my own reading practice have led me to question the effectiveness of on a strictly intellectual level. My own reading style is both shamanic and learned visual language, and I’ve noticed that some card symbols and styles of cards, whether aesthetically pleasing or not, are more effective than others. I’m not certain if Mrs. Langer ever picked up a tarot deck or Lenormand cards, but I’m sure she would have recognized them as conceptual and representational art. My own use of Lenormand cards in the 1970’s began my journey of appreciation. I tried several decks that friends owned during this time, everything from the “Gypsy Witch Fortune Telling Cards” to the ever-present Blue Owl with it’s verses, to the several interpretations by Piatnik. They all have their own style and I enjoyed their simple iconography and immediacy. Offering Clients a Choice Looking through my current collection, I noticed which decks appeared most worn and used. When I began offering professional readings twenty-five years ago, I only used the Morgan Greer deck, but over the years I started offering clients a choice of four to six decks to choose from. This seemed to encourage ownership of the information by the seeker and acknowledged their role in choosing their own destiny. I also began to notice which decks they chose most frequently. Some were thematic; some brightly colored, others borderless. From here I decided that there might be components in some of the infrequently chosen decks that made them more difficult to read. I could see it wasn’t simply a matter of bright colours or theme. I also noticed that my own choices were very much in line with my clients and, though I adore tarot and have been using it for forty years, I must confess I also love using Lenormand cards. Several years ago, my husband and I found a Piatnik Nr. 1941 Mlle. Lenormand deck in a tobacco shop in Harvard Square, I purchased it and immediately began including it in my readings. I was surprised at how quickly my clients made the transition, and now I often give only Lenormand readings. I even created my own deck - The Lucky Lenormand. I frequently offer talks and workshops about the art of tarot, and about my own Lucky Lenormand oracle deck. I share information not only about the history of tarot, but also about my own art deck from inception to completion and the impact of its symbolism. Usually after the talk someone approaches me to inquire about switching from tarot to Lenormand readings and wants to know about the difference, or whether to use both. Many people seem hesitant to use Lenormand cards, have the wrong idea about them, or know nothing at all about them. In what I hope does not appear as a feverish sales pitch, I often speak passionately about Lenormand cards and the directness of their communication. The feedback I hear most frequently about this style of oracle deck is that it is too blunt. Others argue it isn’t a master system of ancient alchemy and occultism. But I see as many layers within the iconography of Lenormand as I do with tarot, and they seem equally descriptive. Why I love Lenormand Each year I see new decks on the market and am amazed at the depth and breadth of their styles and their innovative use of symbolism. After I reconnected with my Lenormand deck years ago, I pondered. Here is a partial list of why I enjoy this style of deck. 1. Their simple, straightforward messages cut through a lack of objectivity I experience with tarot when trying to read my own cards. Once I asked the tarot about future prospects and prosperity for the next month and received the Temperance card reversed with the Star card. Well yes, I was indeed hoping for balance and success and the suggestions of how to achieve this were implied and helpful with the reversed Temperance card. Time to regain balance to transform and I will achieve success. Or was that because I am imbalanced and I am only dreaming of success? Perhaps it meant I would never balance! This was fine but a bit squishy for me. I realize you shouldn’t read when anxious or when things aren’t clear, and most of us seasoned readers understand that the question is often key in achieving the best answer, but I also know that at times I am not objective - period. The Lenormand reading for this same question produced the Scythe and Fish cards. OK well…“NO! Sudden cutting off of prospects!!!” That was clear. Sometimes I need no wiggle room, or I’ll wiggle. 2. I enjoy how single words can suddenly become full sentences, like the Sun - House - Dog combination which might read “Happiness and loyalty in your home and ‘hood, yay!” This simplicity makes it easy when trying to analyze complex and intense proximity combinations using all thirty-six cards in a ‘Grand Tableau’ or ‘Big Table’ reading. The Grand Tableau illustrates the ‘big picture’ literally and figuratively. I encourage clients to take a photo and use it for later reference. 3. Lenormand cards are easier to shuffle for those of us who are not quite as ‘handy’ as others. Seriously, I love big cards but shuffling is a real anxiety many clients have. They often feel that they need to handle the cards with the skill and expertise of a well-trained casino croupier, yet sort of mess them up with a pseudo-shuffle, which can begin the reading with feelings of ineptitude. I made my own cards poker-sized for shuffling comfort, and several clients seem to appreciate it. 4. I have had very accurate readings with Lenormand cards. Some feel they are less accurate than tarot because of their simplicity; however, they have playing card and numerical attributes to add an extra layer of interpretation if needed. If the visual of the card isn’t enough, I also explain the numerical significance of the card as well as the playing card equivalent to add clarity. For example, if the number 30 card, the Lily appears, I read it as maturity and letting go a bit, perhaps ageing gracefully. But when I add the King of Spades symbol which accompanies the Lily card, I am reminded of the depth of wisdom, the nobility, diplomacy and resilience required to rule and stand your ground fairly. For me, the Lily’s number 30 means manifestation of thought, will and action amongst other positive trinity combinations. 5. Lenormand cards have a broad appeal across age, gender and cultural differences. Even if your house doesn’t look like the house depicted, we all grasp this card as a symbol of home. Whether you are a psychologist who wants to read this as a metaphor for the psyche or someone who simply recognizes it as their immediate, physical home, it’s accommodating in its clarity. 6. They have an interesting history. Mary K. Greer brought it to our attention that the Lenormand deck imagery began as Johann Kaspar Hechtel’s game “Das Spiel der Hoffnung” or the game of hope. He was a German entrepreneur from Nuremberg who created the deck as a game in which all cards were placed and markers and dice were used to move around from card to card depending on whether they were favorable or not. How the cards came to be named Lenormand, after Mlle. Marie Anne Lenormand, who may well have used these cards in her arsenal of decks, is speculative yet fascinating nonetheless. 7. I feel nostalgic when using them. These cards are a throwback to the 1970’s pop culture era of mysticism I grew up in, and each time I use them I am reminded of how intriguing and fresh everything metaphysical was when I first began to learn about spirituality and card reading. I recall spending endless hours reading one particularly large patchouli-soaked compendium filled with the secrets of the ages. Now when reading these cards, I feel a renewed sense of wonder that cuts through years of the cynical buildup that tends to occur with time. I adore the study and application of semiotics, and I love oracle cards of every type. Each day when I create art or read cards, I am grateful for the contributions of all artists, readers, collectors and fans of cartomancy to the collective awareness and appreciation we share. Many thanks go out to all of you who offer your time and knowledge to this ancient art. ![]() Monica Bodirsky is an artist, educator and cartomancer who has recently released the limited edition Lucky Lenormand Oracle deck. She will be one of the featured merchants at the 2017 Readers Studio. Contact her at monica.bodirsky@gmail.com or visit her on FB @ mbodirsky or go to her website www.monicabodirsky.com ![]() The 2017 Readers Studio website
will be ready soon, but don't wait to register if you already know you want to go! Click the logo graphic above to get on the 5-month Payment Plan! Best Practices for Professional Readers
MARKETING ONLINE:
PUTTING YOUR BEST FACE FORWARD By Gina Thies
Websites and social media have now become top
components to online marketing efforts. One of the biggest misunderstandings about doing business online is that because you have a neatly designed website that is up and running, traffic will immediately go to your site or social media platform. Some will find this out the hard way. Instead of a pretty and cool website design, you’ll want to think about functionality and effective design. Since marketing should always be fresh, you may not want to be eternally tied to one design for the life of your online presence. Some important things to do for marketing online is to: • Choose a memorable web address and easy to remember hashtags • Be creative in ways that draw traffic to your site or social media platform • Don’t let your site content get stale • Use colors and images that reflect the best of what you are offering online • Turn lookers into buyers by using call to action buttons or links Tarot Salon
Forest Hills, New York
October 3, 10, 17 and 24 (Note: There will be NO CLASS on October 31 Happy Halloween / Blessed Samhain!) Our popular Monday night Salons are the
hottest thing in tarot instruction!
October 23, 2016
Come hang out with us on the phone or online at our monthly informal get-together. It's a
great chance to catch up with each other and brainstorm new ideas. http://tarotschool.com/RSTC.html
(Note: If you click this link and it the page has the September date, don't worry about it. Updated pages sometimes take awhile to post. You can still fill out the roster form to get the phone number.) ![]() 2016 Fall Intensive Forest Hills, New York ADVANCED COURT CARD ARRAY November 12 – 13, 2016 It has been our experience that the single biggest factor in achieving happiness, fulfillment and all kinds of personal power is a deep, detailed self-knowledge. Heightened self-awareness is the key to choosing the experiences you want to have. The Tarot School specializes in techniques of self-knowledge. Tarot Psychology is the main body of those techniques, and the Court Card Array is the most detailed and specific of them all. Court Cards are the most complex cards in tarot. But when they come together in the small universe of the Court Card Array, their energy becomes nuclear. Within the Array, Court Cards are transformed. They explain who you are and what you can do in the normal world of everyday life in more detail than any other form of Tarot Psychology. They intensify normality by an order of magnitude. And if you want more there is more, as much as you’d like. This is an advanced intensive. It is not for beginners. We will share more with you here than has ever seen the light of day before. If that appeals to you, come join us in November. Click Here to register! DATES: Saturday, Nov. 12 - Sunday, Nov. 13 TIMES: 11am – 7pm both days TUITION: $250 LOCATION: Forest Hills, NY (address provided upon registration) Join our 8,650+ fans and join the fun!
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