Vol. 4 #4 / April 1, 2012
In this Issue:
- Tarot Tip: The Fortune Principle
- Tarot Card Showcase: Wheel of Fortune
- Upcoming Events
- Best Practices: Increasing Business the Old-Fashioned Way
- Featured Tarot Blog: This Game of Thrones
Welcome to our Readers Studio 10th Anniversary
issue of Tarot Tips!
And a special welcome to our new readers.
Often called the biggest tarot event on the East coast,
Readers Studio celebrates its tenth birthday. Since
2003, The Tarot School has hosted many of the most
knowledgeable and gifted presenters who have contributed
to making tarot more popular than ever.
Over the last decade, the roster of presenters has
included some of our brightest students and the most
popular tarot masters of the 21st century. Since its
beginning of 72 attendees, we are proud of its growth
to over 200 attendees from all over the globe.
In this issue, we are grateful to have some expert tips
from one of the instructors who will be presenting a
master class this year. We asked James Wanless to share
a tip, spread or advice for this issue's theme of
development, increase, change and fortune, all
associated with the showcase card, the Wheel of
Fortune. He also told us why he loves Readers Studio.
We are also delighted to have Dan Pelletier of The
Tarot Garden as guest contributor for Best Practices,
with tips on increasing your business by being at the
right place at the right time.
And from the super-abundance of tarot blogs we have
chosen a great site for you to enjoy.
See you soon at Readers Studio 2012!
And one more thing...
Happy Day of The Fool!
Oh, and there will be no May issue of Tarot Tips.
(No kidding.) We'll see you again in June!
Your fellow travelers on the tarot journey,
Tarot Tips is here to help you with the practical side
of your Tarot journey. In order to take the greatest
advantage of this newsletter, please send us your
questions regarding any aspect of your tarot study
or practice and we'll do our best to answer them
in an upcoming issue.
Spread the experience of tarot - share this newsletter
with other Tarot Enthusiasts!
THE FORTUNE PRINCIPLE
by James Wanless, Ph.D.
The Wheel of Fortune represents the "Fortune Principle"
for living a Fortune Life. This universal law tells us
to be Open to everything and everyone who comes our
way, and with a Positive Mind, see it all as Opportunity,
even the "bad stuff."
The Fortune mind turns and spins everything into a
resource and energy. The Fortune principle means that
even the things we don't want to happen are fertilizer
for growth that we can and should compost into renewed
So, take a chance on life, this is your "lucky day"
because it's all a gift! Have this Fortune principle
attitude and way of life and strike gold! Remember, it
takes gold to make gold. Think in this way and good
things will happen. Expect it.
Fortune Creation Reading
So, go ahead, shuffle the cards and let one card select
you as the Opportunity in life that has come to you.
See how it represents a gift and then act on it. This
is "Fortune Creation" and not fortune telling. We make
the future. Be proactive and take your fortune in your
hands to be the victor and not the victim.
What I love about Readers Studio is that it stretches
us personally and professionally. We are required to
develop new tarot practices and be open to the amazing
diversity of decks and ways of using the cards. For
anyone who wants to get energized about the tarot, go
to the Readers Studio! I'll be there.
About the author: James Wanless, Ph.D. is the creator
of Voyager Tarot, and his latest deck, Sustain Yourself
Cards and book, The Sustainable Life: The New Success.
Wanless is the creator of the recently released CD,
"The Fortune Formula: Guided Meditations on the Golden
Rules of Manifestation Magic." He is currently working
on a book entitled, The Fortune Life Formula!
Tarot Card Showcase
In this section we will feature tidbits on a specific tarot card.
While there are many systems and decks to choose from in
the world of tarot, here we use the Universal Waite Tarot
images and symbols.
Copyright 1992 U.S Games.
WHEEL OF FORTUNE
Astrological Attribution: Jupitar
Hebrew Letter Attribution: Caph
Esoteric Title: Lord of the Forces of Life
Trump X, the Wheel of Fortune features a central
clocklike wheel divided into eight spokes. The wheel
floats among the Holy Living Creatures placed at each
corner of the card, seated upon clouds and holding
sacred texts. The outer ring of the wheel contains the
letter TORA alternating with the letters of the Holy
Name in Hebrew JHVH.
Four of the spokes are given symbols corresponding to
Mercury, Sulphur, Salt and Aquarius. These are the
symbolic substances in alchemy. These represent not
only chemicals, but both invisible and spiritual
principles of man and the Divine. The inner and outer
wheel ciphers contain pictograms with opposing energies
that cause the Wheel to spin.
The lion, bull, eagle and man are the Holy Living
Creatures referenced in Ezekiel's vision. These
creatures are the symbols of the four evangelists
Matthew, Mark, Luke and John. The letters form four
distinct words- TARO (tarot)- ROTA (wheel) - TORA
(law) - ATOR (nature).
The Wheel of Fortune is called the Intelligence of
Conciliation. Its function describes it acting as an
intermediary between moving opposites. This is the
movement and fluctuation often associated with this
Orbiting the wheel are a snake, a jackal-headed being
and a sphinx. These are associated with Typhon,
Hermanubis and the Sphinx of Egypt. They represent
different revolving energies.
In a reading, the Wheel of Fortune often speaks of the
ups and downs of life. You may see ongoing changes or
notice patterns, like the change of the seasons. The
more traditional meaning for this card is luck, fortune
Positive Keywords: Fortune, success, change, luck,
destiny, winning, progress, increase, timing, cycle,
adaptation, abundance, good news, and expansion.
Negative Keywords: Reverses, failures, opposition,
delays, risk, bad luck, lack, low energy, hesitation,
blockages and repetition.
Tarot Affirmation: The wheels of change are in tune
with the Universe's perfect cycle that revitalizes me,
allowing harmonious progress.
LaGuardia Marriott Hotel
April 27-29, 2012
The Readers Studio
East Elmhurst, New York
Speakers include: James Wanless, James Wells,
Shawn Nacol, Nancy Antenucci, Marcia McCord,
Jude Alexander, Mary K. Greer, Barbara Moore,
Thalassa, James Ricklef, Courtney Weber, Frances Ktenas,
Paris Finley, Chanah Liora Wizenberg, Ciro Marchetti,
Sheilaa Hite and Mike Hernandez.
Best Practices for Professional Readers
INCREASING YOUR BUSINESS
THE OLD-FASHIONED WAY
By Dan Pelletier
Social media marketing, social media managers and
consultants, have provided today's aspiring readers a
tempting but unrewarding illusion. Networking
facilitators and media mentors will convince you to pay
them to set up your Facebook page. Folks build
websites. The Tarot Blogosphere is scorching. "'Like'
my webpage!" "Free readings for the first three
I hear the comments all the time. "I set up a
webpage, I have a blog...but how can I get people to
Too many assume they're going to quit their day job
and read Tarot over the 'Net and make the big bucks.
Fact is, wander through Manhattan, or San Francisco,
and you'll see that Neon readers are our number one
competition. Look at where they're located. Rent
isn't cheap, and they're not paying the rent with
the $10 introductory readings that they advertise in
the window. That's to get you to bite.
Look on the 'Net -- it's also flooded with
competition. Readers are a dime a dozen.
Do you really want to build a business by reading
tarot? For me, the old-fashioned way works best.
Face-to-face readings. Try to build a clientele of ten
good customers who enjoy quarterly readings. That's
your core. Try to have readings in public locations:
Starbucks, sushi houses, bars, anyplace you can be seen
with your cards reading for others, face-to-face. You
want to be seen reading. You want to pull tarot and
palmistry out of the shadows. You want strangers to
walk by and ask for a business card. If you're in the
middle of a reading, hand them a brochure. (You do have
a nice trifold, right?)
Let's suppose you're going out reading, and post to
your Facebook wall that you'll be at the Gnu Tune
Coffee and Chop House. So you've invited your 400
friends, many of whom are also struggling readers,
scattered halfway around the globe, to something that
they cannot respond to.
But if you had tagged 'Gnu Tune Coffee and Chop
House' on Facebook, all of their friends (who are in
the neighborhood and are not your competition, and have
probably never heard of you) and associates will know
that something different is afoot.
You've reached a new audience. They also know
you're reading face-to-face and not providing a
computerized reading, and in addition, you're going
to a place where they are comfortable. You've stepped
away from the image of a Neon Reader, and placed
yourself inside the comfort zone of others.
The Blogosphere is not coterminous with the real world.
Posting or talking to the same 400 people that read you
and listen to you daily will get you nowhere.
Understanding how to get to a whole new audience of 400
people who immediately understand that you have
something very different to offer not only sets you
apart, but gets you the clientele you really want.
Questions arise when developing or transitioning
to professional Tarot Reading status to earn
income. These can range from "How can I make
money with Tarot?" and "How do I get started?"
to more complex technical and business questions.
You may already be up and running and have
questions about how to enhance or ramp up your
business. We would love to hear from you. Send any
questions, or interest in a future class on the
Business of Tarot, to email@example.com.
Join our international event as hundreds of tarot
readers, teachers, authors and artists gather for three
extraordinary days of tarot study and play.
THE READERS STUDIO
April 27 - 29, 2012
LaGuardia Marriott Hotel, New York
for all the details!
Featured Tarot Blog
THE GAME OF THRONES --
Working with the Tarot Court
Alison Cross has a really cool blog that aims to make
the Court of Tarot more approachable. She is the former
Chairman of the Tarot Association of The British Isles
(TABI) and has been reading professionally since 2003.
If you find yourself battling to interpret the royal
members of the Tarot Court, you have to check this out.
Join our 3,945+ fans and join the fun!
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Directors: Ruth Ann and Wald Amberstone