Vol. 2 #9 / May 1, 2010
In this Issue:
- Tarot Tip: 2-Card Spreads
- Tarot Card Showcase: 2 of Cups
- Upcoming Events
- Best Practices: Knowing the Different Tarot Reading Customers
- Featured Tarot Blog: Den Elder's Church of Tarot
Welcome to a new issue of Tarot Tips!!
And a special welcome to our new members!
Happy Beltane! We were thrilled to see so many
members of the tarot community at last week's
Readers Studio. It was a fabulous time of sharing
and learning. This special day of Beltane is a
time to refocus on what comes next. We are already
focusing on the 2011 Readers Studio! Stay tuned -
we'll be talking about it in upcoming issues.
Beltane has many aspects. One of these is the
renewal or re-purposing of directions in
partnerships. It also is a time to begin new
projects. In this issue we will showcase the Two
of Cups. In past Beltane celebrations, new couples
were united as the God and Goddess, and a major
component of May Day was, and still is, the
This pole, a phallic symbol, is planted deep in
the earth and is a representation of the potency
and virility of the God. Its unwinding ribbons
symbolize the unwinding of the spiral of life and
the union of male and female - the Goddess and
God. It is usually topped by a ring of flowers
that represents the fertile Goddess. Think about
the couple with the caduceus depicted in the Two
The pole is also a fire symbol and as we get close
to the halfway mark of the year, is a reminder to
us all to put a little "fire" into projects and goals
we want to accomplish or complete.
Yours in growth and learning,
Tarot Tips is here to help you with the practical side
of your Tarot journey. In order to take the greatest
advantage of this newsletter, please send us your
questions regarding any aspect of your tarot study
or practice and we'll do our best to answer them
in an upcoming issue.
Spread the experience of tarot - share this newsletter
with other Tarot Enthusiasts!
In working with the cards, there is so much that
can be gained from using a variety of different
techniques and spreads. Using more cards does not
necessarily mean you'll get more information.
Simple spreads are great for parties, psychic fairs
or as "side" spreads when you already have the
Celtic Cross or other large spread on the table.
Here are some useful 2-card spreads. You can
decide how you want to best position the two
Alpha and Omega Spread
Position One - Describes the focus of the question
or describes where an issue/problem begins.
or suggested ways to let go of or end the situation.
Position Two - Action steps to resolve the issue
Who Calls First?
This is a great spread for personal, work
or business issues.
fears or outcomes that arise from you calling first.
Position One - I call - This describes attitudes,
feelings or outcomes related to the other party calling.
Position Two - They call - This describes attitudes,
Majors To the Rescue
Use only the major arcana
resistance contributing to the question.
Position One - This will look at an unconscious
or moving past the resistance.
Position Two - This will point to a way of releasing
about an issue.
Position One - What the querent thinks is happening
Position Two - What's really going on.
Want vs. Need
Position One - What does the querent want?
Position Two - What does the querent need instead?
Yin / Yang
Addresses the energetic duality of a situation.
Position One - Yin: what energy is coming in?
Position Two - Yang: what energy must be expended?
Tarot Card Showcase
In this section we will feature tidbits on a
specific tarot card. While there are many
systems and decks to choose from in the world
of tarot, here we use the Universal Waite
Tarot images and symbols.
Copyright 1992 U.S Games.
TWO OF CUPS
Esoteric Title: Lord of Love
Astrological Attribution: Venus in Cancer
The Two of Cups generally depicts an exchange of
energy and a uniting of the masculine and feminine
polarities. As the Lord of Love, the Two of Cups
speaks to love and sexual attraction between two
people. This attraction is a power and energy that
can only happen when the two polarities come
The Two of Cups can represent unions of any two
parts or parties. Bonding occurs when two forces
are joined together forming a powerful force. This
card is usually considered a positive card in a
reading, encouraging peace, agreement and romance.
The caduceus between the couple has origins in the
Greek myth of Tiresias, who found two snakes
copulating and hit the pair with his staff,
killing the female snake. Tiresias was turned into
a woman for seven years, as punishment from Hera.
He remained a woman until he was able to repeat
the act with the male snake seven years later.
Hermes later came into possession of the staff
along with its transformative powers.
The Two of Cups is Chokmah in Briah, the World of
Creation and of the heart. The male is the sun and
the female is the moon, both transmitting light to
the world. In their union the winged lion
represents a soul waiting to come forth into
manifestation. Cultures across the world generally
use lion motifs as symbols of primal or royal
power. Even though the lion is considered the
"king of the jungle" it is the lioness that is
the fierce protector of the pride.
With this card, you may find that you want to
bring reconciliation to a conflict or make an
agreement that is beneficial to two parties. You
may feel a bit frisky with the Venus influence of
this card, or could have love on your mind.
Positive Keywords: Pairing, engagement, pregnancy,
fertility, toasting, merging, union, attraction,
partnerships, joining, connection and marriage.
Negative Keywords: Unbalanced, disharmonious,
non-committal, separate, lonely, smothering;
disputes, disagreements and exclusion.
CARD STUDY COMPLETE!
Tarot Teleclass Series
5, 6, 7, 8 - Hierophant, Lovers, Chariot,
Strength. The energy of these numbers and these
cards crosses the space between what is highest in
you and what is central. They are the strings of
the net that bind divinity and spirit together.
They are what is most mysterious in you. Together,
they are most of what you can know about yourself
and the world with your eyes shut.
They are also about teachers and heroes, choice
This is the third series of classes in Card Study
Complete. You truly won't want to miss it!
5/13 The Hierophant
5/20 The Lovers
5/27 The Chariot
4 Thursdays: May 13, 20, 27 and June 3
9-11 pm Eastern time
Tuition: $80 for the series - includes .mp3
recordings. / Earns 8 Degree credits
The Omega Tarot Conference
w/ Mary K. Greer, Rachel Pollack, Lon Milo DuQuette,
Juliet Sharman-Burke, and Ruth Ann & Wald Amberstone
Best Practices for Professional Readers
KNOWING THE DIFFERENT
TAROT READING CUSTOMERS
Your tarot practice relies on a steady flow of
customers for success. It is important to know the
types of customers that buy or will potentially
buy from you. As tarot practitioners, we may have
a difficult time defining who comes to us and how
to attract more paying customers that we want as
If you are like me, you probably hate sounding
like a salesperson. Here are some tips and methods
for knowing who your buyers and customers are, and
what kind of client you can potentially attract:
The Repeat Customer - this is someone who is
already a client and knows what you do and are
loyal. Keeping them informed of new services and
classes, or developing a loyalty program is a
great way to maintain this type of customer.
The Try it Before Buying Type - this customer
may only buy from you if they have had a free
reading or get something free or discounted before
they book a paid reading.
The Crisis Client - this client will only get a
reading when they have a crisis or emergency. They
may or may not be loyal and most likely will
"shop" for the better deal or reader. Success
with this type means meeting their immediate and
emergency needs - hence the need for availability.
The Referred Client - this is the type that has
heard about you or has been recommended by a
present or former client. You will of course want
to make an impression on this potential client.
Think about a first-timer coupon or perhaps
presenting them with a small crystal or other
token to thank them for their business. Offer them
the opportunity to book a follow-up reading to
further explore issues that may come up in the
Stay tuned for announcements and dates about an
upcoming teleclass series on the business of
tarot. The teleclass series will teach tools to
attract clients, business setup, and more.
Questions arise when developing or transitioning
to professional Tarot Reading status to earn
income. These can range from "How can I make
money with Tarot?" and "How do I get started?"
to more complex technical and business questions.
You may already be up and running and have
questions about how to enhance or ramp up your
business. We would love to hear from you. Send any
questions, or interest in a future class on the
Business of Tarot, to email@example.com.
Do you want to learn more about tarot but don't
have time or the resources to attend a class?
The Tarot School Correspondence Course was
created just for you!
Study at your own pace and get one-on-one
Featured Tarot Blog / Newsletter
DEN ELDER'S CHURCH OF TAROT
Church Of Tarot is meant to be non-creed oriented,
and brings tarot and spirituality together in a way
the average person can appreciate without further
Den Elder is the founder of World Tarot Day,
an inter-faith minister, and a private tarot
consultant. This site is loaded with goodies.
Click or drop by the site for information on World
Tarot Day celebrated every year on May 25th.
Join our 1,770+ fans and join the fun!
You never know what we'll say next...
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Suggestions for future topics?
For information on tarot classes, courses,
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Directors: Ruth Ann and Wald Amberstone