The Art and Business of Tarot
with Ciro Marchetti

Ciro Marchetti

Using his personal experience to discuss the conceptual approach, technical specifications, marketing and sales aspects related to the production of Tarot decks. Referencing over 35 years in corporate design, marketing and advertising for multinational corporations, the session will discuss the rational and use of visual symbology for communication of concepts and ideas. Leading up to the application of those concepts in the production of 5 decks.